Sell direct sponsorship without selling editorial trust
Define inventory, disclosure, pricing, exclusions, creative review, reporting, and cancellation.
Sell a clearly named placement
A sponsor buys a labelled guide or category placement, not a favorable product conclusion. Define the page, device, expected viewable impressions, dates, creative format, and whether the category is exclusive.
Keep editorial decisions independent
Paid relationships must be visible before a recommendation. Use sponsored link attributes and publish the method used to select tools. A sponsor cannot purchase a ranking, fabricated review, or guaranteed store outcome.
Price from real inventory
Use recent viewable programmatic value as a floor, then add creative review, reporting, and exclusivity costs. When traffic is small, a transparent fixed pilot can be easier to audit than a promise based on uncertain impressions.
Control advertiser risk
Verify identity and landing pages, block deceptive downloads and prohibited industries, and retain the right to pause unsafe creative. Report delivered viewable impressions and dates without exposing individual users.
Release-ready checklist
- Every placement is labelled
- Sponsors cannot buy conclusions
- Paid links use sponsored attributes
- Pricing uses viewable inventory
- Unsafe creative can be stopped immediately
This guide is written for planning and verification. Store rules and legal requirements can change; verify official requirements before submission.